So MK12 is a collective that capitalizes on true collaborative creativity realized (or not) by and with the hands of friends. And more importantly, we are all friends first. Yet it's also personal, because I believe most of us are introverts. It's casual, because everyone is unpretentious, anti-hierarchical, and open-minded. The studio as an entity is definitely greater than the sum of its parts. Hollywood just has gotten there first.īen Radatz, MK12 creative director is part of something different: Eventually, every knowledge-intensive industry will end up in the same flattened, atomized state. Hollywood has mutated from an industry of classic huge, vertically integrated corporations into the world's best example of a network economy. entitled, 'Why Every Business Will Be Like Show Business,' writes: To take the idea further, Joel Kotkin, author of a landmark 1995 article in Inc.

You're pitchforking a bunch of freelancers together, exposing some film, using the movie as the billboard to sell the ancillary rights, and after the thing gets slotted to video, everybody just vanishes. Taking the title design reins from names like Binder, Brownjohn, and Kleinman, MK12 seems to have attained a self-fulfilling creative kinship that flies in the face of what author Bruce Sterling describes as the flux of 'Hollywood film ad-hocracies.' MK12, the title and motion graphic designers for director Marc Forster's 2008 entry in the James Bond franchise, Quantum of Solace, englobes 007 with women in the dunes and the persistence of arid visions a zoetrope in free fall and sandy contrails of a bullet on its way. What stifles creativity? Tedious third party rudeness, fear of appearing the fool, fear of failure, fear of authority, fear of bucking the team or the trend?

Imdb quantum of solace